The stereotypical conservative image of an accountant is a thing of the past. Here at DMSL, we understand that Financial Planning & Analysis (FP&A) is as important as Financial Reporting . The nature of accounting is in the very name, to give an account of what happened and create a clear record of resources available. However, while accounting records transactions and accounting reports are a snapshot of the company’s financial state; management reports are consumed with questions of where the company should utilise its resources in order to create the most value for the organisation to provide the most benefit for customers and the best long-term returns.